We all know that India is a Nation of Youngsters. The youth population of India is nearly half its 1.2 billion population and the largest youth segment in the whole world. This young generation (GenNext as it is referred to) needs an icon, a role model, a hero, a brand, whom they can identify with, love, respect, embrace as an ideologue, and be inspired by. Our initiative " Vivekananda Youth Connect" - initiative to popularise Swami Vivekananda’s message to the youth and project him for what he is, a youth icon. T-Shirt & Social Media are two things the youth of today are crazy about. We thought to bring these two together to reach the young generation. It is our humble effort to connect the youth of 21st Century India with Vivekananda - his life, vision, mission to bring about a national resurgence.